Why More High-Income Professionals Are Making Portugal Their New Base

American professionals are increasingly looking beyond traditional career hotspots to places where ambition and quality of life can coexist harmoniously. Portugal, with its golden coastlines and vibrant cities, has emerged as a premier destination for those seeking, more than just financial success, a base in Europe. The latest data reveals a compelling story of why high-achieving Americans are making this strategic choice.

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Beyond the hustle – reclaiming your time

For professionals accustomed to America's relentless work culture, Portugal offers a refreshing alternative. In fact, as per the Organisation for Economic Co-operation and Development (OECD) Better Life Index 2024, only 6% of Portuguese employees work very long hours – a ratio significantly below OECD’s 10% average for the same period. This creates something increasingly precious – time.

As we once heard an American expat comment in one of our roadshows in the US,
"40 hours per week is considered long hours? We here work more than that along with fewer holidays and vacations. I'm packing my bags and moving to Portugal."

However, this shift isn't about working less – it’s about working differently. Taking into account weekends, public holidays and vacation periods, the average Portuguese professional dedicates approximately 15 hours daily to personal care and leisure activities, creating the mental space needed for high-level thinking, innovation, and perspective – luxuries often sacrificed in high-pressure US corporate settings.

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Financial transformation

Perhaps the most immediate advantage for American professionals is the substantial cost differential. On average, living costs in Portugal are 30.3% lower than in the United States and in most of Europe, creating immediate lifestyle upgrades for incoming professionals with strong earning potential. Day-to-day living expenses continue this favorable comparison (data for 2024 by Numbeo):

• A three-course meal for two at a mid-range restaurant averages €45 (approximately $49 USD);
• Basic utilities for a standard apartment average €115.18 monthly;
• High-speed internet service costs approximately €37.16 per month.

For high-earning professionals, these economics don't just represent savings – they represent freedom, and convenience in terms of location. The ability to maintain a sophisticated lifestyle in a European base at a fraction of US’ and most of Europe’s costs creates financial flexibility that supports entrepreneurial ventures, investment opportunities, and quality-of-life enhancements difficult to achieve elsewhere. Furthermore, for qualified professionals, Portugal's NHR 2.0 tax regime offers significant advantages, potentially reducing tax burdens while maintaining global income streams.

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Quality of life excellence

Global data and business intelligence platform Statista shows us that Portugal ranks 12th globally in the Quality of Life Index with measurable advantages:

• Safety and security – ranking as the 7th safest country worldwide (5th in Europe) in the 2024 Global Peace Index, Portugal provides peace of mind that many US urban centers cannot match;
• Health and longevity – life expectancy stands at approximately 82 years, exceeding the OECD’s average of 80.3 years – reflecting the country's strong healthcare system, environmental quality, and lifestyle benefits;
• Environmental quality – Portugal demonstrates exceptional commitment to sustainable development, with Lisbon recognized as a European Green Capital Award winner.

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A growing international community

With over 1.5 million foreigners (approximately 15% of the population, according to the Pordata 2024 report), Portugal has developed into a truly international destination with an infrastructure specifically designed to support global professionals. Americans represent one of the fastest-growing expatriate communities, creating ready-made networks in Lisbon, Porto, and the Algarve.

English proficiency in business contexts eases the initial transition while providing ample opportunity to gradually adopt Portuguese language and customs.

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Strategic European base

Portugal's strategic location offers high-income professionals easy access to European markets, clients, and opportunities. From Portugal's international airports, you're just a two-hour flight away from most major European capitals, creating a perfect balance between strategic positioning and quality living.

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Portugal’s unique proposition

For today's high-achieving American professionals, Portugal offers a uniquely compelling proposition – the opportunity to step off the hamster wheel of hyperproductivity without sacrificing ambition or success, and to create a highly effective business base in Europe.

OptylonKrea has dedicated almost nine years to creating communities that support international investors and professionals making this transition, including the Ando Living hospitality brand with over 3,000 properties across Europe.

Contact our team today to explore how Portugal can transform your professional and personal horizons through various options, including the Golden Visa investment pathway.

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